Project Overview:

Contracted as the Marketing and Activation Associate for Apologue Liquors, I elevated the brand's presence and engaged its audience on Social. With a strategic blend of creativity and data-driven insights, I navigated the ever-evolving social media landscape to manage and grow Apologue's follower base, employing platform-specific strategies to ensure optimal engagement.

My role went beyond mere management; I catalyzed innovation and creativity, constantly brainstorming and conceptualizing events to uplift Apologue's profile and expand its audience base. Drawing inspiration from industry trends and consumer insights, I developed creative and engaging events that captivated our audience and solidified Apologue's position as a leading player in the spirits industry.

I also contributed to orchestrating product photoshoots, ensuring that Apologue's offerings were captured in the most captivating and appealing light. Collaborating closely with photographers and creative teams, I helped bring the brand's vision to life through stunning visual content.