Project Overview:

As the lead copywriter for Elaine Wackerly Home, a boutique residential interior design firm, I was entrusted with creating the entire Brand Messaging Framework from the ground up. My role involved crafting the firm's unique voice, vision, and value proposition, setting them apart in the competitive interior design landscape.

I developed the brand’s messaging with a deep understanding of its mission—helping families navigate the evolving nature of home through life transitions. This translated into compelling narratives that were empathetic, accessible and centered on inclusion, all while maintaining a tone that reflected warmth and professionalism.

By capturing the ethos of collaboration and personalized design, I ensured that every communication—from the mission statement to the brand story—resonated with clients’ desires for a beautiful, functional, and judgment-free home environment. Through this process, I helped define the firm's values of inclusion, accessibility, and family, encapsulating their brand in a powerful and cohesive framework.